Your legal business development plan should fit on a single sheet of paper

By / / Basics of Legal Business Development / One comment

A successful legal business development plan – whether for a solo practitioner, a legal practice group, a global law firm, a regional mid-size law firm, a senior level partner seeking to grow a 7 figure book of business into an 8 figure book of business – or anyone else who practices law – can be outlined on a single sheet of paper, and it would look like this:

  • Focus on sales.  The most direct avenue from you to your prospective client – is the best avenue to take
  • Focus on expanding the number of prospective clients you are selling to every day
  • Identify and contact new prospective clients every day
  • Work on advancing the ball with each prospective client on a daily basis
  • Review your lead list every day, update it, and begin selling again the next day
  • Be flexible when pricing your services
  • Offer services that meet the commercial needs of clients.  Update your service offer to meet the market
  •  Be persistent, patient – and over time, your practice and income will grow beyond your expectations

 

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About John Grimley

I specialize in assisting professional service providers including lawyers, financial services and governmental relations professionals from throughout the world -- design and implement comprehensive domestic and cross-border business development programs merging direct sales efforts, proactive referral relationship cultivation and social media engagement to secure new clients.

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